Pair these with the hooks guide for openers and the full how-to for filming and editing. Need the listing description to go with the video? The listing description generator drafts one from your photos.
How to use these scripts
- [Brackets] are placeholders. Swap in your specifics.
- The first line is the hook. Say it in the first 3 seconds, on camera or as bold on-screen text. Never open with "Welcome to this beautiful home."
- Keep it conversational. Read it aloud; if it sounds stiff, cut words.
- Always close with a CTA: what you want the viewer to do next.
- Add captions. Plenty of people watch with the sound off.
- Describe the home and the places, never the ideal buyer (see rule 5 below).
1. 30-second listing walkthrough (vertical / Reels)
[HOOK] "Wait until you see what [neighborhood]'s newest listing has out back."
"[Beds] beds, [baths] baths, [sqft] square feet in [neighborhood/city], listed at [price]."
"Walk in to [standout entry feature]. The kitchen? [Specific feature, e.g. a quartz waterfall island and a gas range]. The primary suite has [feature], and my favorite part..."
"[the backyard / the view / the finished basement]."
[CTA] "DM me 'TOUR' and I'll send you the full video and the address."
2. 60-second listing walkthrough (voiceover)
[HOOK] "Ever wondered what's behind the [red door / stone wall] on [street]? Here's the full tour."
"[Address or neighborhood]: [beds] beds, [baths] baths, [sqft] square feet, [price]."
"Out front, [curb-appeal detail]. Step inside to [entry feature] and an open flow into the main living space."
"The kitchen has [3 specific features]. Just off it, [dining area / feature]."
"Upstairs, the primary suite has [feature + en-suite detail], plus [number] more bedrooms and [number] baths."
"Out back, [outdoor feature], with room for [specific use: an outdoor dining table, a fire pit, raised garden beds]."
"Add in [practical wins: a new roof in [year], no HOA, a two-car garage], and it's listed at [price]."
[CTA] "Showings start [day]. Comment 'INFO' or DM me to book a private tour."
3. "Just listed" teaser (15 seconds)
[HOOK] "JUST LISTED in [neighborhood]."
"[Beds]/[baths], [sqft] sqft, [headline feature], [price]."
[CTA] "Save this post and DM me 'JUST LISTED' for the full tour."
4. Open house promo
[HOOK] "If you're house-hunting in [city] this weekend, clear your Saturday."
"I'm hosting an open house at [address]: [beds]/[baths], [sqft] sqft, [price]. Saturday, [time]."
"Come see [2 standout features] in person."
[CTA] "Tap the link or DM me for directions. See you there."
5. Neighborhood tour
[HOOK] "Here's everything within a 10-minute walk of [neighborhood]'s main street."
"[Park name] is [X] minutes on foot, with [a trail / tennis courts / a dog park]."
"[Coffee shop name] on [street] opens at [time], and [grocery store name] is [X] miles away."
"The [transit line] at [station name] gets to [downtown / named employment hub] in about [X] minutes."
"Saturdays, [named farmers market / venue / event] runs [time] at [place]."
"Homes here have sold between [price range] over the last [X] months, according to [MLS/source]."
[CTA] "Want to see what's for sale in [neighborhood] right now? DM me 'TOUR'."
Name places and give measured distances or travel times. Leave out school-quality claims ("great schools"), safety claims ("safe", "low crime"), and anything about who lives there or who the area suits ("family-friendly", "young professionals"). If buyers ask about schools or crime, point them to the official published sources.
6. Agent intro / "meet me"
[HOOK] "Three things to know before you pick a [city] real estate agent."
"One: [your edge: local focus, [N] years, [specialty]]. Two: [how you market: pro photos, video, staging]. Three: [your promise: fast replies, clear negotiation, fewer surprises]."
"I'm [name] with [brokerage], and I help [buyers/sellers] in [area] [outcome]."
[CTA] "Thinking about a move this year? DM me 'MOVE' and let's map out your plan."
7. Monthly market update
[HOOK] "[City]'s market just shifted. Here's what it means for you."
"In [month], the median sale price was [price], [up/down] [X]% from last year. Homes sold in [X] days on average, and [X]% sold [over/under] asking."
"For sellers, that means [implication]. For buyers, [implication]."
[CTA] "Want the full [city] report for your zip code? Comment your area and I'll send it."
Put the data source on screen: "Source: [MLS or association], [month year]."
8. Client testimonial frame
[HOOK] "[Client first name] thought selling would be stressful. Here's what actually happened."
[Let the client speak in their own words: how they felt before, what you did, the result.]
[CTA] "Thinking about selling in [area]? DM me and let's talk through your plan."
Get the client's written permission before posting, and don't script their lines.
9. Price-improvement announcement
[HOOK] "Big news on [neighborhood]'s [feature] home: the price just improved."
"[Address/neighborhood], [beds]/[baths], [sqft] sqft, is now [new price]."
"Same [standout feature], better number."
[CTA] "DM me 'PRICE' for a private showing."
10. "Coming soon" hook
[HOOK] "Coming soon to [neighborhood]: here's your first look."
"Coming soon to [neighborhood]: [beds]/[baths], [sqft] sqft, [headline feature]."
"Listing goes live [date]."
[CTA] "Comment 'EARLY' or DM me and I'll send the showing dates as soon as they're set."
Check your MLS rules before posting this one. MLSs that follow NAR's Clear Cooperation Policy require the listing to be submitted within one business day of public marketing (checked October 2026), and many count social posts as public marketing.
Scripting rules that make these work
- Hook in 3 seconds. The opener earns the watch. See the hooks guide for more openers.
- One idea per video. Don't cram a market update into a listing tour.
- Specifics sell. "Quartz waterfall island" beats "gorgeous kitchen." (Same rule as listing descriptions.)
- Always close with a CTA. A video with no ask is a missed lead.
- Describe the property, never the ideal buyer. Fair-housing rules apply to video the same as text: "three bedrooms and a fenced yard," not "perfect for a growing family"; no school-quality or safety claims; "primary suite," not "master."
FAQ
What should a real estate video script include?
A hook in the first 3 seconds, the core facts (beds, baths, square footage, price, location), 3–4 standout features described specifically, and a clear call to action at the end. Keep one idea per video and write the way you talk.
How long should a listing video script be?
For a 30-second vertical video, roughly 60–80 spoken words; for a 60-second video, about 130–160 words. Conversational speech runs at roughly 130–150 words per minute, so read your script aloud, time it, and cut anything that sounds stiff.
How do I start a real estate video so people keep watching?
Open with a hook, not a greeting. Tease the best feature ("you won't believe what's out back"), state a specific fact, or call out the viewer's situation ("house-hunting in [city] this weekend?"). "Welcome to this beautiful home" wastes the seconds that decide whether viewers stay.
Can I mention schools in a neighborhood video?
Stick to facts you can point to, such as a school's name and its distance from the home, and leave out ratings and phrases like "great schools" or "top-rated district." Quality claims about schools or safety can be read as steering under fair-housing rules. Send buyers who ask to the school district's own published information.
Can I reuse one script across platforms?
Mostly, yes: write once, then trim. Use the tightest 15–30 second cut for Reels, TikTok and Shorts, and a slightly longer version for YouTube and the listing page. Keep the same hook and CTA across all of them.
What call to action works best on real estate videos?
A specific, low-friction ask: "DM me 'TOUR' for the full video," "comment your zip for the market report," or "message me for the address." A keyword reply gives you a lead to follow up and shows which videos start conversations.