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51 jurisdictions · 2 with a statute

AI Virtual Staging Compliance by State

Which laws and MLS rules apply to virtually staged and AI-edited listing photos in your state, with the sources behind them.

Last updated Sources linked belowInformation, not legal advice

States with a statute

CAIn force January 1, 2026California: AB 723 (B&P §10140.8)

California AB 723 and CRMLS Rule 11.5.2 are both in force

WITakes effect January 1, 2027Wisconsin: 2025 WI Act 69 (AB 456)

Wisconsin Act 69 takes effect January 1, 2027 — second US state AI staging statute

ReferenceThe state-by-state matrix

Every jurisdiction’s statute, MLS rule and enforcement status in one table.

Find your state

No statute in your state?

Most states have no law written specifically for AI-edited listing photos, but disclosure still applies. MLS rules in most markets address virtually staged photos, state real estate advertising rules prohibit misleading ads, and REALTORS® are bound by NAR Article 12, whose Standard of Practice 12-10 bars misleading images. Label staged photos, keep the originals available, and use the disclosure wording guide as a starting point.

Sources

  1. NAR 2026 Code of Ethics and Standards of Practice (Article 12, SoP 12-10)

Links checked . Laws and MLS rules change; the official text controls.

Related

Information, not legal advice. These pages summarize laws, MLS rules and ethics guidance as researched on the dates shown on each page. They do not create an attorney-client relationship, and SofaBrain is not a law firm.