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KYMLS rules, no AI-specific statute

Kentucky AI Virtual Staging Compliance

No AI statute; Greater Louisville MLS rules + KY Consumer Protection Act apply

Last updated Sources linked belowInformation, not legal advice

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The short answer

Kentucky has no AI-specific real estate statute. Greater Louisville MLS (GLAR) and Lexington MLS require disclosure of digitally altered listing photos. The KY Consumer Protection Act (KRS §367.110) provides a private right of action.

Legal basis: GLAR + Lexington MLS rules + KY Real Estate Commission advertising rules + KY Consumer Protection Act (KRS §367.110).

Key facts for Kentucky agents

  • Greater Louisville MLS (GLAR) requires disclosure of altered listing photos.
  • Lexington MLS — central KY — same disclosure framework.
  • KY Real Estate Commission applies advertising rules to all listing content.
  • KY Consumer Protection Act allows private action with attorney-fee shifting.

MLS rules in Kentucky

  • Greater Louisville MLS (GLAR) Aligned disclosure

    Dominant Louisville metro MLS. Disclosure required.

  • Lexington MLS Aligned disclosure

    Central KY. Same disclosure framework.

MLS rules change often. Check your MLS’s current rules and any wording it prescribes before publishing.

Kentucky virtual staging FAQ

Is there a law on virtual staging in Kentucky?

Kentucky has no statute written specifically for AI-altered listing photos, as of May 20, 2026. GLAR + Lexington MLS rules + KY Real Estate Commission advertising rules + KY Consumer Protection Act (KRS §367.110).

Do I have to disclose virtually staged photos in Kentucky?

Plan on it. The MLS rules we track for Kentucky (Greater Louisville MLS (GLAR) and Lexington MLS) address altered or virtually staged photos. REALTORS® everywhere are also bound by Article 12 of NAR’s Code of Ethics, whose Standard of Practice 12-10 bars misleading images in advertising. Label each virtually staged photo and keep the original available.

What should the disclosure say?

Say plainly that the image was digitally altered or virtually staged, place it on or right next to the image, and point to the original photo. If your MLS prescribes specific wording, use that wording.

Will SofaBrain handle the disclosure for me?

It helps, but the responsibility stays with you. SofaBrain can stamp a “Virtually staged” label on downloads and keeps your original beside every result; you choose the wording and placement and check them against your state and MLS rules.

Sources

  1. NAR 2026 Code of Ethics and Standards of Practice (Article 12, SoP 12-10)
  2. Kentucky Real Estate Commission (licensing regulator)

Links checked . Laws and MLS rules change; the official text controls.

Nearby states and related rules

Information, not legal advice. This page summarizes Kentucky laws, MLS rules and ethics guidance as of May 20, 2026. It does not create an attorney-client relationship, and SofaBrain is not a law firm. For specific questions, consult an attorney licensed in Kentucky, your MLS or your E&O carrier.