Real Estate Photography Pricing Calculator

A standard single-family shoot runs about $150–$275 in a typical mid-size US metro, scaling down to roughly $110–$180 in smaller markets and up to $225–$425+ for major metros and luxury listings. Larger homes cost more (a 4,000+ sq ft home can run 35–80% above a standard 2,000 sq ft shoot), and add-ons like drone, video, twilight, floor plans, and 3D tours are usually priced separately.

Video walkthroughs ($150–$500) and 3D Matterport tours ($125–$350) are the priciest, followed by drone/aerial ($100–$250) and vertical social reels ($75–$250). Twilight shots run $40–$150, and floor plans $40–$100. Virtual staging is typically billed per photo ($16–$75/image with most vendors) — though AI tools like Sofabrain bring that down dramatically.

Most photographers anchor on a base shoot price by home size and market, then sell add-ons à la carte or in tiered bundles (e.g. Essentials / Premium / Luxury). Build your base around your shoot-plus-edit time at a target hourly rate, then layer add-ons at the market ranges above. Bundling drone + video + twilight into a "Luxury" tier is the most common upsell.

Virtual staging is an add-on to photography, not a replacement — you still need photos of the empty rooms first. But virtual staging is far cheaper than physical staging (which can run thousands), and AI virtual staging is cheaper still than per-photo human services. It is the highest-margin add-on most photographers and agents can offer.