South Carolina AI Virtual Staging Compliance
No AI statute; CHS Trident + Greenville MLS rules + SC Unfair Trade Practices Act apply
South Carolina has no AI-specific real estate statute. CHS Trident MLS (Charleston), Greater Greenville MLS, and Aiken-Augusta MLS require disclosure of digitally altered listing photos. The SC Unfair Trade Practices Act (S.C. Code §39-5-10) provides a private right of action with possible treble damages for willful violations.
Last updated 2026-05-20
Key facts for South Carolina realtors
- ●CHS Trident MLS (Charleston) requires disclosure of altered listing photos.
- ●Greater Greenville MLS — upstate SC — same disclosure framework.
- ●SC Real Estate Commission applies advertising rules to all listing content.
- ●SC Unfair Trade Practices Act allows private action with possible treble damages for willful violations.
MLS boards in South Carolina
CHS Trident MLS
Aligned disclosureCharleston metro. Disclosure required.
Greater Greenville MLS
Aligned disclosureUpstate SC. Same disclosure framework.
Stay South Carolina-compliant automatically
SofaBrain burns the required disclosure into every render, packages the original unaltered image, and emits state-specific compliance metadata — configured for the South Carolina regulatory regime.
Try SofaBrain — FreeDisclaimer. This page summarises South Carolina laws, MLS rules, ethics guidance, and insurance practices as of 2026-05-20. It is not legal advice and does not create an attorney-client relationship. For specific compliance questions, consult an attorney licensed in South Carolina or your E&O carrier.