Coldwell Banker vs EXIT Realty
Legacy franchise brand with strong relocation network vs Sponsoring residual income — earn from agents you recruit.
Reviewed by SofaBrain Editorial Team
Editorial Team · Last reviewed 2026-05-20
Net-income side by side
Computed at the realtor median: $120,000 annual GCI ÷ 12 transactions per year. Adjust the inputs on the live commission calculator.
Coldwell Banker
$72,000
estimated net take-home
EXIT Realty
$84,000
estimated net take-home
Feature matrix
| Feature | Coldwell Banker | EXIT |
|---|---|---|
| Commission model | split | split |
| Default split | 60/40 | 70/30 |
| Annual cap | — | — |
| Monthly fee | — | — |
| Per-transaction fee | — | — |
| Royalty fee | — | — |
| Training program | extensive | standard |
| Lead program | brokerage-provided | optional |
| Stock awards | — | — |
| Profit share | — | — |
| Sponsorship residual | — | ✓ |
| Publicly traded | HOUS | Private |
| Approx agent count | 100,000 | 17,000 |
| Headquarters | Madison, NJ (Anywhere Real Estate) | Toronto, ON |
| Founded | $1,906 | $1,996 |
Best/worst fit for Coldwell Banker
Best for: New agents wanting structured training, mentorship, and relocation referrals
Worst for: Top producers seeking the highest possible split (60/40 entry is low)
Best/worst fit for EXIT
Best for: Agents wanting passive residual income from recruiting + a structured franchise
Worst for: Solo producers uninterested in recruiting — residual model is the moat
FAQ
What's the biggest difference between Coldwell Banker and EXIT Realty?+
Coldwell Banker runs on a split model (60/40 split) while EXIT Realty runs on a split model (70/30 split).
Which is better for new agents?+
Newer agents typically benefit more from extensive training + lead programs. Coldwell Banker: extensive training, brokerage-provided leads. EXIT Realty: standard training, optional leads. The brokerage with more brokerage-provided leads + extensive training is usually the safer first move.
Which is better at high volume?+
At high volume (30+ transactions/year), cap-based and 100%-commission brokerages outperform split-based ones because the brokerage's share is capped while your output keeps growing. Neither is the cap/100%-commission option in this pair.
Does this comparison include lender/title splits?+
No. We model the brokerage's cut of your gross commission income (GCI) after the buyer-broker / seller-broker split between firms. Lender, title, and ancillary splits vary deal-to-deal and aren't modeled here.
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