Brokerage comparisonVerified 2026-05-20

EXIT Realty vs HomeSmart

Sponsoring residual income — earn from agents you recruit vs Flat-fee transaction model — keep nearly all commission.

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Reviewed by SofaBrain Editorial Team

Editorial Team · Last reviewed 2026-05-20

Net-income side by side

Computed at the realtor median: $120,000 annual GCI ÷ 12 transactions per year. Adjust the inputs on the live commission calculator.

EXIT Realty

$84,000

estimated net take-home

GCI: $120,000
Brokerage share: −$36,000

HomeSmart

$116,160

estimated net take-home

GCI: $120,000
Brokerage share: −$0
Monthly fees (×12): −$300
Per-tx fees: −$3,540

Feature matrix

FeatureEXITHomeSmart
Commission modelsplitflat-fee
Default split70/30100/0
Annual cap
Monthly fee$25
Per-transaction fee$295
Royalty fee
Training programstandardstandard
Lead programoptionalagent-sourced
Stock awards
Profit share
Sponsorship residual
Publicly tradedPrivatePrivate
Approx agent count17,00024,000
HeadquartersToronto, ONScottsdale, AZ
Founded$1,996$2,000

Best/worst fit for EXIT

Best for: Agents wanting passive residual income from recruiting + a structured franchise

Worst for: Solo producers uninterested in recruiting — residual model is the moat

Tech stack: EXIT Connect CRM, Skyslope

Best/worst fit for HomeSmart

Best for: Highest-volume agents — flat fee structure means margin grows linearly with volume

Worst for: Agents with <10 transactions/year — Realty ONE / eXp likely cheaper

Tech stack: RealSmart Agent (proprietary)

FAQ

What's the biggest difference between EXIT Realty and HomeSmart?+

EXIT Realty runs on a split model (70/30 split) while HomeSmart runs on a flat-fee model (100/0 split).

Which is better for new agents?+

Newer agents typically benefit more from extensive training + lead programs. EXIT Realty: standard training, optional leads. HomeSmart: standard training, agent-sourced leads. The brokerage with more brokerage-provided leads + extensive training is usually the safer first move.

Which is better at high volume?+

At high volume (30+ transactions/year), cap-based and 100%-commission brokerages outperform split-based ones because the brokerage's share is capped while your output keeps growing. Neither is the cap/100%-commission option in this pair.

Does this comparison include lender/title splits?+

No. We model the brokerage's cut of your gross commission income (GCI) after the buyer-broker / seller-broker split between firms. Lender, title, and ancillary splits vary deal-to-deal and aren't modeled here.

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Sources