Brokerage comparisonVerified 2026-05-20

HomeSmart vs The Real Brokerage

Flat-fee transaction model — keep nearly all commission vs Tech + AI-forward brokerage with stock + revenue share.

SE

Reviewed by SofaBrain Editorial Team

Editorial Team · Last reviewed 2026-05-20

Net-income side by side

Computed at the realtor median: $120,000 annual GCI ÷ 12 transactions per year. Adjust the inputs on the live commission calculator.

HomeSmart

$116,160

estimated net take-home

GCI: $120,000
Brokerage share: −$0
Monthly fees (×12): −$300
Per-tx fees: −$3,540

The Real Brokerage

$106,920

estimated net take-home

GCI: $120,000
Brokerage share: −$12,000
Monthly fees (×12): −$360
Per-tx fees: −$360
E&O: −$360

Feature matrix

FeatureHomeSmartReal
Commission modelflat-feecap
Default split100/085/15
Annual cap$12,000
Monthly fee$25$30
Per-transaction fee$295$30
Royalty fee
Training programstandardstandard
Lead programagent-sourcedagent-sourced
Stock awards
Profit share
Sponsorship residual
Publicly tradedPrivateREAX
Approx agent count24,00028,000
HeadquartersScottsdale, AZToronto, ON / Miami, FL
Founded$2,000$2,014

Best/worst fit for HomeSmart

Best for: Highest-volume agents — flat fee structure means margin grows linearly with volume

Worst for: Agents with <10 transactions/year — Realty ONE / eXp likely cheaper

Tech stack: RealSmart Agent (proprietary)

Best/worst fit for Real

Best for: Agents who want a lower cap than eXp + AI-forward tech + stock awards

Worst for: Agents needing local office presence (Real is fully virtual)

Tech stack: reZEN, Leo AI, HeyLeo (consumer), Real Wallet

FAQ

What's the biggest difference between HomeSmart and The Real Brokerage?+

HomeSmart runs on a flat-fee model (100/0 split) while The Real Brokerage runs on a cap model (85/15 split, $12,000 cap). One offers stock awards; the other does not.

Which is better for new agents?+

Newer agents typically benefit more from extensive training + lead programs. HomeSmart: standard training, agent-sourced leads. The Real Brokerage: standard training, agent-sourced leads. The brokerage with more brokerage-provided leads + extensive training is usually the safer first move.

Which is better at high volume?+

At high volume (30+ transactions/year), cap-based and 100%-commission brokerages outperform split-based ones because the brokerage's share is capped while your output keeps growing. The Real Brokerage is the cap/100%-commission option in this pair.

Does this comparison include lender/title splits?+

No. We model the brokerage's cut of your gross commission income (GCI) after the buyer-broker / seller-broker split between firms. Lender, title, and ancillary splits vary deal-to-deal and aren't modeled here.

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Sources